In an age when record shops are shutting even faster than pubs, HMV is teetering on the brink and the Vigin Megastore is but a footnote in the history of rock, it takes a certain chutzpah to open an independent store.
But Joe and Robin Bennett, the boys that bring you Truck and Wood festivals, may just be the people to pull it off with their Truck Store, conveniently placed on Oxford's liveliest street, the infamous Cowley Road.
I popped in to the grand opening this evening. Glad to report that it was rammed, so I didn't really get a proper opportunity to look at the stock, but it looks like a healthy selection of CDs and vinyl drawn from the kind of Indie and Folk bands that comprise the Truck stable, with local Oxford bands getting a good showing, some eye-catching oddities and a range of comics too. New stock is arriving all the time so be sure to go in for a browse.
Nothing compares with being able to rummage through racks of CDs, with finding the unexpected gem you never knew you wanted. It's a dying art. iTunes just can't compare.
So, long may Truck Store continue. I wish it every success.